Two days ago David Copperfield gave a fascinating talk for the Cannes Lions group on branding.

How can the secrets of a master illusionist be employed in an ever more connected and transparent environment. In this mix of a one-on-one interview and stage performance, memBrain explores the tension between authenticity, sincerity, honesty and brand messaging, and Copperfield performs an innovative illusion exclusively for the Cannes Lions audience.

But be quick, because this clip will only be online for two weeks!